And then all of that is housed within that software. I'll use third party software to generate them, to put videos together, advertisements. You have to be the first to move on trends and hope that your content gets picked up in the algorithm and social media flow.Įspecially for the memes. People don’t know how much of the meme game is speed. Typically, I'm in such a hurry and it's not worth it to go back to try to find something like that. MR: I’m sure you have the phenomenon of, “Oh, I remember such a great meme – where do I find it?”ĪA: Yes. Admittedly, there are thousands and thousands of photos on my phone. So there definitely needs to be a method to the madness. If we're talking about my computer, I have designated folders for the newsletter, I have designated folders for Instagram, for things that I might share in the newsletter – and just general images I might use for promotions. It can be rough, but you do need to start to segment stuff. In the beginning, it's more of a scattered approach, and over time it becomes necessary to start to organize, at least in some capacity. MR: How do you keep track of all your memes?ĪA: That's a really interesting question just because as the business has grown over the years, there’s more volume and therefore more facets to the question. You honestly have to physically separate yourself from the phone.ĪA: I'll either leave it in my apartment to go for a walk outside, or if I need to plug it in to charge it, sometimes I'll tuck it away underneath the desk, inside the bureau – just put it out of reach so that I can focus on things outside of it. It's really tough between a day job, side businesses, and then just doing things for fun on my own. MR: And what do you do to get off the computer and unplug?ĪA: It's tough. MR: What app do you spend a lot of your time on?ĪA: It's definitely a combination of Instagram and Twitter. I'd be alarmed by it if I wasn't in the social media business. It does not store any personal data.MR: You’re the second person I’ve interviewed in social media - I asked this to Lindsey Metselaar from We Met At Acme - can you check and tell me your average phone screen time each day?ĪA: It's a lot. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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